Efficient Ad type by different marketing purposes in Korea Where do Koreans learn the information of Mobile games? Fin out the current market with Waterbe! Among various digital ad types, banner ad is advantageous for achieving various marketing purposes, and search ad receive excellent evaluations in terms of immediate sales increase and ROI improvement. In terms of maintaining existing customer loyalty and brand awareness improvement, influencer marketing received the highe

Major information channels for PC game in Korea Where do Koreans learn the information of PC games? Find out the current market with Waterbe! According to the current survey, below are where Korean people mostly learn information about PC games. 1. Acquaintance 2. Online community (Blog, cafe) 3. Official website, SNS channel 4. Creator content (Youtube) 5. Online Ad To get more information about South Korean market and digital marketing strategies, find us Waterbe marketing.

Major information channels for Mobile game in Korea Where do Koreans learn the information of Mobile games? Find out the current market with Waterbe! According to the current survey, below are where Korean people mostly learn information about Mobile games. 1. Online Ad 2. Aquaintance 3. Online community (Blog, cafe) 4. App market 5. Official website, SNS channel To get more information about South Korean market and digital marketing strategies, find us Waterbe marketing. #na

Online search status in Korea Which platform do Koreans visit first for online search? Find out the current insight of Korean market with Waterbe agency! Naver is the first main channel to use for online search regardless of the search topic, and YouTube is trying to take the top spot. The usage rate of YouTube increased by 2.9% compared to the previous year. However, most of the searches for professional academic information are done mostly on Naver and Google. Also, the rat

Video content consumption status in Korea Which media do Koreans use most for video watching? and Which device do Koreans use most for video watching? Find out the current insight of Korean market with Waterbe agency! As a result of surveying the proportion of use by media used when watching video for those who have watched video within the last three months, the ratio has been shown as below : Mobile device (42.9%) IPTV (22.6%), PC (20.4%), digital cable TV (9.7%), and smart

Shopping behaviors of South Korean people What is the important factor for Korean people when they shop online? And where do Koreans consume shopping content? Find out the current insight of Korean online shopping market! Recently, as the search for shopping information unrelated to the purchase plan is constantly taking place, the value of shopping contents that can be enjoyed as a marketing point is rising. Based on the local research, shopping information is frequently con

Online shopping website & consumer behaviors in Korea What is the most popular online shopping website and shopping behaviors of Korean? Find out the current state of Korean online shopping market! 77.7% of internet shoppers search for shopping information in advance rather than just before the purchase, and 1 in 4 people collect information mainly through internet shopping malls. As everyone is well aware, today, it is a common consumption pattern to make a purchase decision

Ad market in South Korea Where do Koreans spend ad? Check out the bullet points of ad market status in South Korea. South Korea's advertising market grows 20.4% in 2021, the highest ever. 6 billion dollars has been spent in South Korea for advertising in 2021. 53.7% of the ad market share was digital ad and it is expected to continuously grow this year. Offline ads including newspaper, magazine and OOH is continuously decreasing in Korea. To get more information about South K

4 Crucial factors for keyword ads in South Korea What is important when we do keyword ads in South Korea? Check out the Korean marketing insights from Waterbe 1. Trend & Purpose - Selecting the right keywords for different purposes are the crucial strategy that must be executed for keyword ads. Also, keyword shall be flexibly revised based on the season characteristic and trends to maximize the ad efficiency. 2. Website localization - It is also important to localize the webs