Proudly based in the heart of Seoul, South Korea, our team at Waterbe Marketing is passionate about helping foreign companies break language barriers and exclusive local ad policies. Since our team’s inception, we’ve strived to help companies navigate our markets and successfully connect with local consumers. Our journey hasn’t been easy but we’re extremely grateful for the meaningful connections we’ve built with our clients. It’s because of their fantastic trust that Waterbe
Should we work with Korean local agencies separately or agencies that cover APAC region to enter Korean market? The reason why you MUST select local marketing agency rather than an APAC marketing agency for especially South Korean market and NOT WASTE YOUR MONEY. Today, quite a lot of clients over the world choose to work with Asian digital marketing agencies that claims to cover all countries including South Korean market. However, by experiencing a lot of different situatio
What is the best perfoming search Ad in South Korea? Which search ad product creates the highest customer lead rate in South Korea? Find out the current market with Waterbe! As a result of analysis of the customer lead rate by search ad product, The 'Naver Search Ads' product took the first place among all search ad products with 36.82%, maintaining the No. 1 position from the first quarter of 2022. The market share of 'Google Ads' increased by 1.01%p from the first quarter o
Efficient Ad type by different marketing purposes in Korea Where do Koreans learn the information of Mobile games? Find out the current market with Waterbe! Among various digital ad types, banner ad is advantageous for achieving various marketing purposes, and search ad receive excellent evaluations in terms of immediate sales increase and ROI improvement. In terms of maintaining existing customer loyalty and brand awareness improvement, influencer marketing received the high
Major information channels for PC game in Korea Where do Koreans learn the information of PC games? Find out the current market with Waterbe! According to the current survey, below are where Korean people mostly learn information about PC games. 1. Acquaintance 2. Online community (Blog, cafe) 3. Official website, SNS channel 4. Creator content (Youtube) 5. Online Ad To get more information about South Korean market and digital marketing strategies, find us Waterbe marketing.
Major information channels for Mobile game in Korea Where do Koreans learn the information of Mobile games? Find out the current market with Waterbe! According to the current survey, below are where Korean people mostly learn information about Mobile games. 1. Online Ad 2. Aquaintance 3. Online community (Blog, cafe) 4. App market 5. Official website, SNS channel To get more information about South Korean market and digital marketing strategies, find us Waterbe marketing. #na
Online search status in Korea Which platform do Koreans visit first for online search? Find out the current insight of Korean market with Waterbe agency! Naver is the first main channel to use for online search regardless of the search topic, and YouTube is trying to take the top spot. The usage rate of YouTube increased by 2.9% compared to the previous year. However, most of the searches for professional academic information are done mostly on Naver and Google. Also, the rat