Video content consumption status in Korea Which media do Koreans use most for video watching? and Which device do Koreans use most for video watching? Find out the current insight of Korean market with Waterbe agency! As a result of surveying the proportion of use by media used when watching video for those who have watched video within the last three months, the ratio has been shown as below : Mobile device (42.9%) IPTV (22.6%), PC (20.4%), digital cable TV (9.7%), and smart

Shopping behaviors of South Korean people What is the important factor for Korean people when they shop online? And where do Koreans consume shopping content? Find out the current insight of Korean online shopping market! Recently, as the search for shopping information unrelated to the purchase plan is constantly taking place, the value of shopping contents that can be enjoyed as a marketing point is rising. Based on the local research, shopping information is frequently con

Ad market in South Korea Where do Koreans spend ad? Check out the bullet points of ad market status in South Korea. South Korea's advertising market grows 20.4% in 2021, the highest ever. 6 billion dollars has been spent in South Korea for advertising in 2021. 53.7% of the ad market share was digital ad and it is expected to continuously grow this year. Offline ads including newspaper, magazine and OOH is continuously decreasing in Korea. To get more information about South K

4 Crucial factors for keyword ads in South Korea What is important when we do keyword ads in South Korea? Check out the Korean marketing insights from Waterbe 1. Trend & Purpose - Selecting the right keywords for different purposes are the crucial strategy that must be executed for keyword ads. Also, keyword shall be flexibly revised based on the season characteristic and trends to maximize the ad efficiency. 2. Website localization - It is also important to localize the webs

The Korean Internet video market size hits $3 billion Find out the current market News in South Korea. The size of the Korean Internet video market in 2020 is approximately showed $2.958 billion (15% growth compared to the previous year). The expected yearly growth showed 13.7% until 2025. The AVOD (Youtube) market is expected to play a major role in the growth of the Korean video market (2/3 of the total market) Among video apps, YouTube overwhelmingly had the largest number

The advertising content does not wear the color of the brand anymore. It wears the color of the influencers. See the current features of the content Ad “Is this really an advertising video?” The advertising market is pursuing a different type of fun content Break away from the traditional content that has focused on product description and service explanation. Breaking down the psychological distance of advertising videos by maintaining the creators’ unique personalities and

The online shopping volume almost hits 1 Billion dollars in South Korea Find out the current South Korean news of online shopping market and how it is growing! Covid 19 has rapidly increased the contact less culture Online pay transaction volume been increased 42% The transaction volume has been increased 28% during a year. (2020-2021) Transaction amount in 2020 was 16 million while it hit over 21 million in 2021. (29.5% increase) The online shopping market is being a crutial

Breaking News in South Korea ! After the change of government, the stock prices of major Korean platforms 'Naver' and 'Kakao' have been dramatically risen. See the current state of South Korea! Korean government has been restricting platform services in order to protect small businesses since now. However the new president has promised to minimize the restrictions which led to the stock rise of Kakao and Naver. This implies that it will be more easier and crucial for internat

Did you know that MZ generation is the most largest consumer in South Korea? Check out their current state! 1. The main target of medium to large sized companies are MZ generation. 2. Overwhelming consumption rate in most of the industries including Interior, Home appliances, car, beauty, and luxury shows from the MZ generation. 3. Meaning out consumption = MZ generation focuses on consuming products that are meaningful. 4. Brand message, position and individual tastes matter