MZ generation in South Korea - The most powerful consumer


Did you know that MZ generation is the most largest consumer in South Korea?


Check out their current state!




1. The main target of medium to large sized companies are MZ generation.


2. Overwhelming consumption rate in most of the industries including Interior, Home appliances, car, beauty, and luxury shows from the MZ generation.


3. Meaning out consumption = MZ generation focuses on consuming products that are meaningful.


4. Brand message, position and individual tastes matters more than price to the MZ generation in South Korea.


To get more information about South Korean market and digital marketing strategies, Korean digital marketing agency Waterbe will help you out!


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