Revenue volume of various distribution channels in Korea
Where do Koreans go for shopping? Online or offline?
Check out the Korean market data from 2017 to 2021
Annual transaction volume (PC+Mobile) of e-commerce market has increased 21.0% in 2021.
Also, over 71.% of transaction has been made by mobile devices in South Korea.
This is much higher than the global average which is about 38.5% (Mobile shopping) in 2021 and according to the research, South Korean people shows highly dependent on mobile shopping compared to other countries.
To get more information about South Korean market and digital marketing strategies, find us Waterbe marketing.