The Korean video platform market




The Korean Internet video market size hits $3 billion



Find out the current market News in South Korea.


  • The size of the Korean Internet video market in 2020 is approximately showed $2.958 billion (15% growth compared to the previous year).

  • The expected yearly growth showed 13.7% until 2025.

  • The AVOD (Youtube) market is expected to play a major role in the growth of the Korean video market (2/3 of the total market)

  • Among video apps, YouTube overwhelmingly had the largest number of users (30 million), followed by Netflix (5.5 million), Wave (2.8 million), and TikTok (2.43 million).

  • YouTube has the highest average usage time (1,486.7 minutes), followed by TikTok (518.5 minutes) in South Korea.


To get more information about South Korean market and digital marketing strategies, Korean digital marketing agency Waterbe will help you out!



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