The trend of content marketing in Korea

The advertising content does not wear the color of the brand anymore. It wears the color of the influencers.



See the current features of the content Ad


  • “Is this really an advertising video?”

  • The advertising market is pursuing a different type of fun content

  • Break away from the traditional content that has focused on product description and service explanation.

  • Breaking down the psychological distance of advertising videos by maintaining the creators’ unique personalities and colors.

  • Not only the subscribers but also normal viewers are showing great interests according to the fun advertising content.

  • The positive comments have been shown such as “I’ve replayed the video 10 times even though I already knew it was an ad”, “Finally it was an Ad but I don’t feel bad”



To get more information about South Korean market and digital marketing strategies, Korean digital marketing agency Waterbe will help you out!


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