Which media do Koreans choose for ads?

Ad market in South Korea


Where do Koreans spend ad?


Check out the bullet points of ad market status in South Korea.



  • South Korea's advertising market grows 20.4% in 2021, the highest ever.

  • 6 billion dollars has been spent in South Korea for advertising in 2021.

  • 53.7% of the ad market share was digital ad and it is expected to continuously grow this year.

  • Offline ads including newspaper, magazine and OOH is continuously decreasing in Korea.


To get more information about South Korean market and digital marketing strategies, Korean digital marketing agency Waterbe will help you out!




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