Which platform do Koreans visit first for online shopping?

South Korean online shopping industry status

Which platform do Koreans "visit first" for online shopping?

Find out the latest information of Korean e-commerce market!


  • Based on the research data in South Korea, 63.3% of Korean online shoppers responded that the first platform they visit for online shopping was E-commerce platforms such as Coupang, 11street and Auction.

  • Also, these local platforms showed the highest competitive rate and customer loyalty among other online shopping platforms.

  • However, if we narrow down the market scope to the "mobile app shopping", the lead rate of shopping apps with specific categories are continuously rising. (e.g. Carrot market, Today's house, Zigzag)

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