What are the media consumption habits of Koreans in their 20s?Digitally native South Koreans in their 20s are spoiled for choice when it comes to media, but know exactly what it is they want. With a...
What social media platforms are popular in Korea?Social media in South Korea, as in many other countries, is incredibly prevalent and has a high level of saturation. However, the social...
How are Korean gamers finding new mobile games?It’s clear that the South Korean gaming market has high consumption rates and an interest in new games. However, to an outsider, it may...
What are the current trends in the South Korean gaming market? Analyzing and predicting trends in the South Korean gaming market is tied to an understanding of the Korean consumer and their habits....