Online search status in Korea
Which platform do Koreans visit first for online search?
Find out the current insight of Korean market with Waterbe agency!
Naver is the first main channel to use for online search regardless of the search topic, and YouTube is trying to take the top spot.
The usage rate of YouTube increased by 2.9% compared to the previous year.
However, most of the searches for professional academic information are done mostly on Naver and Google.
Also, the rate of people in 10 to 20s who use YouTube for information search showed higher than other age groups.
To get more information about South Korean market and digital marketing strategies, find us Waterbe marketing.